MAC’s New Positive Campaign

MAC’s latest campaign #WHATSYOURTHING, made use of no special light rings or filters and showcases beauty in all its forms – be that skin tones, sex or age. As a beauty brand that caters for everyone, MAC is re-establishing itself in an authentic and meaningful way.

Speaking to Vogue, Terry Barber, MAC’s director of make-up artistry, sheds light on the latest campaign: ‘It reflects that beauty is not just about attaining an impossible level of perfection or about being seduced by celebrity endorsements.’

https://www.instagram.com/p/BoEIhM_gjHP/?utm_source=ig_web_copy_link

This refreshing campaign includes models as well as MAC employees and demonstrates the versatility of MAC products. From ‘no-make-up’ make-up to full coverage, MAC are championing that modern beauty is as individual as you want to be.

https://www.instagram.com/p/Bn_G4RUgIcf/?utm_source=ig_web_copy_link

This celebration of self-expression is just what we need in our current heavy filtered era. Beauty knows no boundaries.