Virgil Abloh’s Louis Vuitton Debut Has Arrived in Mayfair

Designs from Virgil Adloh’s Louis Vuitton SS19 menswear collection have just hit the rails. Since he joined as the fashion house’s artistic director in March 2018, the American designer’s debut for the brand has been eagerly awaited.

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Alice and Wonderland motifs are playfully evident across the concept store located on Bruton Street in Mayfair. Displayed from glass boxes embossed with the LV monogram print, the collection blends ready-to-wear tailored hoodies with daring accessories in bold colourways.

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Notable guests included Rita Ora, Idris Elba and Frank Ocean, who were invited to cut the metaphorical ribbon of the collections townhouse space on the 19th of October. Those wishing to see the collection by appointment should visit ticketing.louisvuitton.com for more details.